Hermeq is a manufacturer of construction site equipment. This project started with a creative workshop to understand how the world should see Hermeq. Precise, trustworthy and big. They have everything a team needs to run a construction, but we needed to focus on one product to tell a cohesive story, their first ever product and an item that sits on every construction site going. But, we reversed the process, starting with a construction site and ending with raw sheet metal, they own the whole process - Trust. Shots of details, machinery and people and the end user - Precise. And beautiful cinematic Anamorphics with budget value - Big.